Next-generation privacy – 360° data protection

Since Bitkom’s Privacy Conference in October 2023, many new regulations and developments have shaped data privacy. From the Data Act and GDPR Enforcement Regulation to the ever important AI Act, the regulatory landscape in the EU has seen important additions and sparked discussions about the stringency of its regulations. Additionally, the data economy continues to drive change with new business ideas such as pay-or-consent or data-sharing models. These ideas lead to fundamental discussions on how we value the use of data. 

Regardless of whether you are a large enterprise, an SME or a start-up: if you want to maintain trusting and professional relationships with your customers, the compliance with and implementation of data protection regulation is of utmost importance. As data privacy regulation and trends are constantly changing, companies need to stay current. 

On 09 & 10 October 2024, privacy experts from various data protection authorities, international companies and outstanding start-ups gathered at Bitkom’s Privacy Conference to discuss the latest trends in data protection, international data transfers and cooperation for the data economy. 09 October focused on German perspectives and was held in German, while 10 October centered on international issues and took place in English. With its 360° approach, #pco24 covered all fields of regulatory development, share hands-on examples, discuss best practices in workshops, and give the world’s most important privacy experts a forum.